The Best New Season Fashion Brands And Buys Of 2024

Euros fever has gripped the nation, but for the fair-weather football fans, might we suggest you consider a fashion item you’ll continue to wear after Sunday’s final? Enter Conner Ives’s upcycled football jersey dresses (they come as a top, too), which will look great with flip-flops and ballet pumps now, then biker boots come autumn. Bring it home, boys.

Net-a-Porter has just dropped a capsule edit with Shanghai-based Shushu/Tong, and it is a celebration of whimsical silhouettes and coquettish embellishments (it’s a must-see for bow-lovers). Meanwhile, MM6 Maison Margiela’s collaboration with gorpcore shoe brand, Salomon, provides a much-needed utilitarian counterpoint, with its signature toggle fastening and streamlined silhouette.

Speaking of sneaker collabs, Miu Miu has just dropped another edit of its sellout New Balance sneaker, and this time it comes in a very lust-worthy black leather. We’ve also got minidresses on the brain this week, and even through the weather is completely unpredictable, Doen and H&M’s thigh-grazing minis are worthy of your attention – just layer up with a bomber jacket while we wait for summer to arrive. Sigh.

Those lucky enough to be escaping the UK for balmier climes will be in need of some warm-weather staples. Enter Me+Em’s endorphin-packed textured A-line skirt, which will be perfect for transitioning from beach to cocktail bar. Meanwhile Free People’s macrame tote is sure to fit in everything for long days out, and Lounge’s white bikini will have you feeling like a Bond girl in no time.

P.S. for anyone with a special event coming up, it’s worth checking out Balmain’s collab with Disney. The zebra-print sequin minidress is a real show-stopper.

The boxer shorts trend shows no sign of slowing down, and this season The Frankie Shop has delivered a particularly delectable pair in a beige and navy stripe. Elsewhere, Manu Atelier has just dropped the perfect work bag in the form of its Le Cambon – with its elegant top handle and roomy interior, it’s sure to become a wardrobe failsafe. Sportswear-lovers, meanwhile, need to check out End Clothing’s collaboration with Adidas, which features a very tempting, neutral-coloured sneaker.

Molly Goddard is widely known as the queen of dresses, and the designer’s white smocked midi is further proof of this. We recommend styling it with Ferragamo’s new-in raffia Hug bag and Arket’s biker boots (swap in a strappy sandal when temperatures rise). M&S is also delivering plenty of winning designs this season, as evidenced by the below A-line skirt, which will look just as good over swimwear as it will with a T-shirt and sneakers in the city.

Some of our favourite decorative pieces this season come courtesy of Bode, the whimsical menswear brand that has recently extended its offering into womenswear. The lime-green Dahlia tank will add just the right amount of bohemian charm to any warm-weather outfit. Cos, meanwhile, is making all our practical bag dreams come true with its Canopy crossbody – ideal for upcoming summer festivals.

Nanushka may be best-known for its autumnal, faux leather staples, but for 2024 the brand has created a noteworthy line of swimwear. The Sorena cut-out one-piece has shot to the top of our wishlist this week. For further holiday packing inspiration, allow us to point you in the direction of Mango’s striped openwork cardigan, which will provide much-needed shade in the midday sun.

Swimsuits aren’t just for the pool: just ask Vogue’s commerce director, Naomi Smart, who swears by Filippa K’s asymmetric one-piece as a multitasking summer top. Simply layer under everything from wide-leg trousers to maxi skirts, crochet dresses to oversized shirts this season.

If you have a holiday coming up, or are just looking for a summer in the city staple, you should check out Me+Em’s striped trousers. Styling wise, we recommend embracing the maximalist mood with a printed top and a charm necklace. Elsewhere, we have Bottega’s Solstice bag – a very fitting name for what is sure to become a summer 2024 must-have.

Everyone’s favourite Noughties flip-flops, Havaianas, have made a comeback this year, and they just so happens to look perfect with this season’s trending knee-length skirt and longline shorts. Speaking of midi-skirts, Siedres is now available to buy on Net-a-Porter, and is everything you could want for your warm weather capsule.