What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.
I know that your fashion requirements can vary massively from season to season (and day to day), so whether you’re looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear’s shopping editor very seriously, and I’ve saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year’s time as they do now.
Of course, there’s also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect as we head into autumn, and this week’s edit includes plenty of wardrobe gems, like the COS blazer that looks designer, and the trench coat from The Row that is a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.
Shop My New-In Picks:
Me+Em
Wool-Blend Bouclé Coat
Looking for the kind of winter coat you’ll be counting down to wearing again? I’m ready to welcome the icy cold for the opportunity to bundle myself up in this chic bouclé.
Hush
Cora Chunky Cashmere Crew Jumper
A reliable chunky knit that looks just as good with jeans and loafers as it does with mini skirts and boots.
Loewe
Small Puzzle Bag in Suede
One of the 2020s most iconic designer bags, now reimagined in seasonal suede.
Dune London
Podeo Embellished Block Heel Cowboy Boots
And speaking of sleek suede, how experience do these cowboy boots look? And bravo Dune on that perfectly proportioned heel height.
ALIGNE
Daphne Scoop Neck Waisted Blazer
This back-to-school blazer is currently top of my wishlist.
MANGO
100% Leather Jacket With Buttons
Sorry busy bikers, my money is on minimalist leather for the next season.
REMAIN BY BIRGER CHRISTENSEN
Wide-Leg Jeans
I can’t help it, I’m still obsessed with finding the perfect pair of jeans, and these just grabbed my attention.
Autograph
Merino Wool Rich Jumper With Cashmere
The easiest way to keep your autumnal outfits feeling fresh? Introduce a pop of red.
COS
Pure Brushed-Cashmere Triangle Scarf
Until it’s cold enough to commit to layers of wool, you can pop this on over your blazer or denim jacket for a little extra warmth.
SHOP MORE OF THIS MONTH’S BEST BUYS
M&S Collection
Faux Leather Briefcase Bag
A designer-coded bag for under £40? Bravo, Marks and Spencer!
KITRI
Simone Burgundy Vinyl Coat
The rumours are true! Kitri’s bestselling Simone coat is back for another year, but this time in rich-looking burgundy.
With Nothing Underneath
Rampling Trouser: Wool, Black
We all have a With Nothing Underneath shirt in our wardrobe, but now you can team it with the perfect accompaniment—the brand’s very first tailored wool trouser. Cut to *perfection*.
M&S Collection
Argyle Crew Neck Cardigan With Wool
Isn’t this just perfect with dark denim and suede boots? Bring on autumn.
GANNI
Knitted Striped Wool-Blend Cardigan
Just add your favourite jeans or mini skirt and wear on repeat.
Jimmy Choo
Brooklyn Knee Boot
Moto boots are back and bigger than ever (mark my words), and these deserve a spot in your wish list for their perfect execution alone.
COS
Oversized Exaggerated-Shoulder Blazer
COS blazers are always a Who What Wear favourite, but this one has particularly superb fit.
There’s no arguing with this price tag, this entire outfit is well worth copying for autumn.
BIRKENSTOCK
Boston Shearling-Lined Suede Sliders
And just like that, I’m back into my comfy ‘Stocks and socks era.
& Other Stories
A-Line Mini Skirt
You won’t regret a good mini skirt come knee-high boot season.
ZARA
Leather High-Heel Boots
And speaking of great boots, these have “fashion month” written all over them.
The Row
Marvin Coat in Cotton
It may be pricey, but a timeless trench is always a sound investment—especially from The Row.
MANGO
Asymmetric Checked Blouse
Call me check obsessed, but this flattering top has some serious designer energy.
Arket
Suede Crossbody Bag
ARKET’s bestselling bag is back in seasonal suede, hurrah!
Débora Rosa x NA-KD
Satin Volume Balloon Midi Skirt
It’s impossible to get tired of bubble hem skirts when they look this good.
Reiss
Selin Mid Rise Straight Leg Jeans
Act fast—there’s a reason why these perfect jeans are selling so fast.
Missoma
Hera Dome Double Ridge Medium Hoop Earrings
Once I started mixing metals, there was no going back, and Missoma always get the look just right.
M&S Collection
Textured Buckle Coat
It might feel too early to buy a shearling coat, but after we saw just how quickly these flew off the shelves last year, it’s worth buying now to have a chance at wearing later. Don’t say we didn’t warn you.
Arket
Snow Slim Straight Jeans – Vintage Blue
Calling all fans of ARKET denim! There’s a new shape in town, and it’s a flattering, leg-lengthening wonder.
Wales Bonner
Astral Intarsia Wool-Blend Vest
Wear now with mini skirts and flats, and throughout winter layered over shirts with jeans.
& Other Stories
Tailored Wool Trousers
I never get tired of a well-crafted pair of wide-leg trousers.
River Island
Black Patent Pointed Ballet Pumps
Oh hello, could-be-designer pumps!
Hades
Tilda Swinton X Hades | Mother Cardigan
What happens you mix an A-list actress with an A-grade knitwear brand? The Tilda Swinton collection for Hades of course. Expect off-the-wall prints, statement slogans and plenty of the cosy knits we’ve come to expect from the Scottish factory.
Reformation
Luell Regenerative Merino Polo Mini Dress
Just add a trench and a knee high boot and tell me you don’t feel amazing.
RIXO
Tommie Bohemia Leopard Jacket
I’ve been counting down to autumn so I can dive head first into Rixo’s coat and jacket offerings again. Hello, perfect leopard!
H&M
Super Barrel Regular Jeans
I’m still obsessed with the laidback cool of barrel fit jeans (especially at this price).
Charles & Keith
Clara T-Bar Pointed-Toe Mules
As soon as these dropped, I immediately bought a pair for myself. Consider this the easiest way to channel The Row for under £60.
Arket
Shawl Collar Jumper
Is it too soon to start talking about impossibly cosy knits?
COS
LAYERED DOUBLE-BREASTED TRENCH COAT
As soon as the cooler weather breezes in, this is destined for bestseller status. Just imagine how well it dresses up denim…
The most elegant evening dress. Perfect in the run up to party season.
MANGO
Split Leather Bag With Studs
Believe me—You’ll never regret a slouchy, suede bag.
This perfectly cut shirt comes in ecru, camel stripe, blue stripe, and denim, so you’re spoiled for choice when building the smartest weekend ‘fit.
ALIGNE
Daphne Waisted Knit
Fans of Aligne’s cinched-waist blazers will love this knitted version too. Ideal for wearing under coats, jackets, over dresses, tees, tank tops…
Massimo Dutti
Cotton Trench Coat with Scarf
Scarf coats and jackets aren’t going anywhere in 2024, and this short trench will help you get ahead of the crowd.
Reiss
Eden Half-Elasticated Wide Leg Trousers
Call of the search—I’ve just found the best fitting wide-leg trousers on the high-street.
ZARA
Printed Satin Dress With Ruffles
This dress will look equally chic with sandals now or with knee-high boots in autumn.
River Island
Black Patent Sling Back Heeled Court Shoes
These heels could easily be designer, and will work just as hard for you over summer as they will in party season.
& Other Stories
Satin Maxi Skirt
The easiest way to style up a slouchy cardigan and sandals.
AGOLDE
Harper High-Rise Wide-Leg Jeans
Whenever I’m looking for a killer pair of jeans, I always start at Agolde. Expect leg-lengthening cuts and a bum sculpting fit.
ALIGNE
Barnaby Reversible Wax Trench Coat
You get two coats in one with this, making it well worth the investment.
SAINT LAURENT
Le 5 À 7 Bea Textured-Leather Tote
A bag that is sitting at the top of my wish list right now thanks to the size, slouchy silhouette and chocolate brown leather.
COS
Boxy Double-Faced Wool Jacket
I’m already thinking about my new-season wardrobe. This jacket will go with jeans, wide-leg trousers, dresses and more.
Massimo Dutti
Satin Trousers
Mark my words, green is going to be a huge colour trend this year.
massimodutti
Flowing Long Sleeve Shirt
The matching shirt would also look lovely with indigo denim or tucked into a leather midi skirt.
Aligheri
The Abundant Dream 24kt Gold-Plated Earrings
These are the perfect finishing touch to any outfit.
& Other Stories
Sleeveless Satin Midi Dress
This best-selling dress is back in a gorgeous red-brown hue. Dress it down with a cashmere cardi and trainers or up with knee-high boots and a blazer.
M&S Collection
Textured Unlined Bomber Jacket
I’m fully convinced that once news of this jacket spreads, it’s going to sell out. Just imagine how luxe this would look with a cream maxi dress, tee and jeans, tank top and tailored shorts, mini dress and knee-high boots…
MANGO
Polka Dots Draped Dress
Wedding, parties, evening occasions—this sleek dress will do it all.
Massimo Dutti
Nappa Leather Half Moon Bag
Having seen this IRL recently, I can confirm—it really does pass for designer. Bravo, Massimo Dutti.
Free People
Free-est Perfect Tones Set
A whole set (yes, that’s the cardigan and midi skirt) for under £100? Perfect by name, and perfect by nature.
Nobodys Child
White Flossie Midi Dress
Back in stock and the best dress to see out the rest of summer—just be sure to act fast before this dreamy dress sells out entirely.
ZARA
Plain Knit Top With Gold Button
Just add baggy jeans and a pair of sandals.
Reiss
Gabi Leather Plait Detail Sandals
And speaking of sandals, these immediately stopped me in my tracks. Black leather sandals will never go out of style, and these have “timeless” written all over them.
ALIGNE
Daphne Scoop Long Waisted Blazer
I have been refreshing the Aligne website waiting for the day that this luxe blazer finally dropped. I’m pleased to say, today is that day! Act fast, I expect this to go very, very quickly.
Come autumn, it’s likely you’re going to find me living in knitted vests.
TOTEME
Embroidered Organic Cotton and Silk-Blend Wide-Leg Pants
While the weather is warm, these fluid, wide-leg trousers are an easy summer outfit paired with a tank top and sandals.
ZARA
Satin Midi Dress With Cut-Out Detail
Weddings, parties, dinners—this pretty dress will do it all.
Prada
Medium Suede Handbag
I’m not afraid to admit it, this tops my dream handbag wish list. It might cost a pretty penny, but it’s worth the investment knowing it’ll look good for a lifetime.
Massimo Dutti
Cropped Slim Fit Jeans
Baggy jeans might have been trending in 2023, but there’s nothing worse than overly heavy denim when the temperatures rise. Avoid overheating with this slim-legged, cropped pair that are perfect for showing off your sandals.
Topshop
Indy Toe Post Mid Heeled Sandals in Off White Croc
And speaking of great sandals, no one will believe that these were under £40.
& Other Stories
Belted Patch-Pocket Jacket
Denim jackets can feel a little dated. I’m confident that boxy, cargo jackets can work just as hard, and look polished in the process.
Reiss
Mille Striped 100% Cotton Paper Bag Shorts
Our love affair with boxers continues, and this cute pink stripe will be coming with me on my next holiday.
& Other Stories
Buttoned Knit Cardigan
Okay, it’s not autumn yet but you’re going to be glad you bought this cute cardigan while it was still around.
I’m convinced that this is one of the most expensive-looking pieces H&M has dropped in ages, and for under £40? I’ll see you at the check out.
Reformation
Anna Rugby Shirt
On the days when a simple white tee feels a bit samey, this Hailey Bieber coded top will work equally well with your blue denim.
ADIDAS ORIGINALS
Samba Lt Nubuck-Trimmed Leather Sneakers
What do you get when you update 2023’s biggest trainer with the same details that made the Grace Wales Bonner collab a runaway success? The Samba 2.0 of course, but don’t expect these to stick around for long.
Free People
Coastal Classy Set
The last months of summer deserve this elegant co-ord.
Loewe
Small Puzzle Bag in Classic Calfskin
Another week, another Loewe Puzzle in a hot new colourway.
GRACE KARIN
Grace Karin Women Summer Maxi Dress Square Neck Chiffon a Line Strappy Smocked Boho Beach Dress Navy Blue L
A surprise hit from the Amazon Prime day sales, our editors can’t stop talking about this excellent hidden find.
DEIJI STUDIOS
The 03 Washed-Linen Shirt and Shorts Set
You just can’t beat a linen co-ord for muggy weather.
Smythson
X Hunza G ‘the Hot List’ Chelsea Notebook in Panama
The collaboration we never knew we needed—luxury stationers Smythson have teamed up with chic swimwear brand Hunza G on a collection of playful notebooks in Hunza’s quintessentially joyous colours. Expect to see much more of these on the desks of fashion editors this summer.
Looking for a top you can wear in summer with shorts and into autumn with jeans too? You just found it. Thank you Reformation!
Abercrombie
Linen-Blend Column Maxi Skirt
Yes, you read that correctly—this cool-girl co-ord really is from Abercrombie.
Massimo Dutti
Strappy Heeled Sandals
Wedding season is into full swing, and a comfortable pair of demi-heels are a sensible investment you won’t regret.
SHUSHU/TONG
Embellished Wool-Blend Halterneck Top
If like me you’ve been admiring SHUSHU/TONG’s runway looks from afar, you can now shop their exclusive collection for NET-A-PORTER—a summery edit of mini dresses, puff-sleeves, full skirts and the brand’s signature ruffles and bows.
MANGO
100% Linen Bermuda Shorts With Belt
I have a feeling that these are about to be a bestseller in the making.
ZARA
Strappy Gabardine Fabric Dress
A strong contender for the “perfect white summer dress” title, and for under £50.
A.EMERY
Jalen Suede Sandals
You can’t beat A.Emery for designer-quality sandals for an affordable price.
Gap
Mid Rise Longline Denim Shorts
After trying on no less than four different pairs of long denim shorts determined to find the one, the only pair that I would actually recommend are these from GAP. The fit and quality are second-to-none.
Rita Montezuma x NA-KD
Printed Tie Detail Bikini Panty
I was waiting for an excuse to book a holiday and I think I just found it in the form of this charming print. Did I mention it also comes in a skirt, dress, swimsuit and bag too?
Massimo Dutti
Linen Blend Co-Ord Shirt with Seam Detail
What’s better than one exceptionally cut linen shirt? A full co-ord of course (and even better in such a beautiful, unexpected shade of red).
The perfect dressy summer shoe to compliment long shorts, white dresses, linen co-ords, cropped trousers, wide-leg jumpsuits… the possibilities are endless.
SENSI STUDIO
Pullthrough Woven Straw Basket Bag
Much better than the average basket bag.
Reformation
Audrina Dress
All you need to channel French summer styling is this dress, a flat sandal and a cardigan to tie around your shoulders.
Monica Vinader
Capri Round Disc Pendant Charm Necklace Set
I can’t help it—this simple chain and statement pendant are utterly charming. A must for those who love necklace layering.
COACH
Solid Top in Organic Cotton
Pretty cotton tops never go out style, so you’ll get plenty of wear out of this milkmaid-esque tank.
ZARA
Distressed Effect Studded Sash Belt
Did we mention that boho is back? This studded belt is the key to turning a simple jersey maxi dress into something Sienna Miller would approve of.
Nobodys Child
Black Tailored Crew Neck Waistcoat
Wondering what to wear to work in the warmer months? My money is on this with an airy, white maxi skirt.
TOVE
Ruby Gathered Linen-Blend Twill Peplum Bustier Top
Didn’t get your hands on TOVE’s dress the first time around? It’s back by popular demand in all new colours, but I love this cream top version.
GANNI
Striped Cotton-Poplin Shorts
Just add a tank top and flip flops and wear on repeat.
Arket
Gathered Strap Dress
Our love affair with chocolate brown continues, and how chic is this ARKET dress?
Missoma
Chubby Medium Hoop Earrings
Missoma’s bestselling chubby hoops are back and bigger than ever (quite literally). You can now choose from small, medium and large hoops in silver and gold for everyday wear or dressing up special evening looks.
MANGO
Kitten Heel Sandals
I’m convinced that kitten-heeled flip flops are the ultimate elegant summer shoe.
AWAY THAT DAY SWIMWEAR
Palma Top
Just imagine how good this would look poolside.
SIEDRÉS
Darmy Floral Printed V-Neck Ruffle Detailed Mini Dress
When you don’t know what to wear in summer, a floaty mini and sandals will always do the trick. Did we mention boho is officially back?
J.Crew
Giselle Sweater-Blazer
You might not be thinking about sweaters while the weather has been treating us so well, but as soon as the sun sets, you’ll be grateful for this extra layer to wear around your shoulders.
Le Monde Beryl
Woven Mary Jane / Red Leather
A good pair of flats never go out of style, and I have a feeling you’ll get wear out of these woven Mary Janes for years to come.
Honestly, this top is a warm summer’s day in blouse form.
ALOHAS
Tallula Brown Leather Sandals
These exquisite sandals really need no explanation, but suffice to say, they will go with just about everything in your wardrobe.
An easy, breezy, white midi dress should be considered the foundation of a well-balanced summer wardrobe.
M&S Collection
Linen Rich Straight Leg Cargo Trousers
When it gets too hot for jeans, I’d immediately reach for these. They look just as polished with a white tank and sandals (but without the sweat factor).
Free People
Free-est Taking Sides Maxi
I’ve lost count how many times the Taking Sides maxi has come back in different colours, and I love each and every one of them. Just. So. Elegant.
CELINE EYEWEAR
Triomphe Oversized Square-Frame Acetate Sunglasses
There’s no arguing that the weather has drastically improved this week, so you’re going to want a good pair of sunnies to see you though to autumn.
Before you jet off on holiday, allow me to suggest Mango’s leather basket bag as the perfect poolside accessory. (It also helps that it’s big enough to hold a laptop too, for when you’re back in the office of course).
& Other Stories
Oversized Linen Shirt
I have a feeling this would look just as good with jeans as it does over a bikini.
The Row
Soft Knot Flat in Leather
Sleek, simple, sophisticated—we’d expect nothing less from The Row.
Toteme
Monogram Swimsuit Melon/ecru
Before you pack your suitcase, you’re going to want to see Toteme’s new monogram swimsuit. I have a feeling that this is about to be everywhere this summer.
COS
Bow-Detail Linen Midi Dress
Our love affair with hot red isn’t over quite yet, and this beautiful dress is conclusive proof that the hue isn’t leaving the high-street anytime soon.
LACK OF COLOR
Inca Raffia Hat
It may be wishful thinking but, you’ll be thankful for this when the sun does eventually make an appearance.
Koibird have dropped three exclusive designer collections just in time for summer, and I can’t stop scrolling through Rowen Rose’s resort-ready separates in pretty shades of mint, cream and camel. Consider this your seasonal capsule in one easy edit.
Per Una
Leather Buckle Strappy Flat Sandals
No one will believe that these are from the high-street.
Massimo Dutti
Raffia Flat Shopper Bag
The finishing touch for all of your summer outfits. Bravo, Massimo Dutti.
MANGO
Natural Fibre Shopper Bag
Coming in hot! Mango’s latest collab with Turkish brand Siedrés is full of the kind of playful pieces and summer-ready pops of colour designed to wake up your wardrobe after a very grey spring.
Who What Wear columnist Monikh Dale knows good jewellery, and her latest collection with Daphine is a masterclass in chic accessorising. Expect gold plated cuffs, hand-crafted pendants, and outfit-elevating earrings.
LOEWE
Anagram Frayed Denim Shorts
If you needed further proof that fashion insiders are trading in hot pants in favour of long shorts, take a look at Loewe’s latest release. I predict that we’re about to see a lot more of these during fashion month.
Anthropologie
The Fleur Strapless Satin Maxi Slip Dress
Anthropologie’s best-selling Fleur dress comes in no less than 12 different colours and prints. Just add a comfortable heel, and that’s wedding season sorted.
Arket
Oversized Cotton-Linen Blazer
Team Who What Wear are big fans of ARKET blazers, and thankfully we now have a linen version to wear throughout summer too.
A.EMERY
Shel Lace-Up Leather Thong Sandals
I keep coming back to these perfect sandals just to look at them. Just imagine how good they would look with white dresses, khaki shorts, blue jeans, floral skirts, linen trousers….
Zara
Linen Blend Skort with Belt
If you thought that “skorts” were outdated, I’m confident these will change your mind.
THE FRANKIE SHOP
Mirca Striped Twill Wide-Leg Pants
Frankie Shop have perfected the loose-legged lounge pant. Expect to see much more of these this summer.
Zara
ZW Collection Polka Dot Slip Dress
Remember when Zara drove everyone crazy with that polka dot dress in 2019? Consider this “hot for the spot” 2.0—the far chicer upgrade.
Massimo Dutti
Woven Nappa Leather Basket Bag
Big enough to pack your essentials, sleek enough for the office (or the beach).
Massimo Dutti
Red Heeled Sandals
I know, it’s almost impossible to believe that these are from the high-street.
MAYGEL CORONEL
+ Net Sustain Oikos Appliquéd Cropped Stretch-Jersey Top and Maxi Skirt Set
Picture the scene: it’s 30 degrees outside and you pull on this elegant co-ord for dinner by the beach. Pure perfection.
TOTÊME
Logo-Embroidered Silk-Satin Trousers
Toteme’s bestselling trousers are back and in an eye-catching new colourway. Race you to the checkout.
KITRI
Andrea Ivory Pottery Print Maxi Dress
I feel holiday-ready just by looking at this.
& Other Stories
Tiered Tie-Detail Midi Dress
Another week, another outstanding white cotton dress that I’m convinced your wardrobe will thank you for.
COS
Longline Denim Shorts
When the temperatures rise, COS’ latest drop of all-weather denim is exceptional this season. These high waisted, loose-leg, longline shorts might just be my favourite new style. Just add a tank top and strappy sandals.
Weekday
Mini Cotton Dress
As the weather gets warmer you’re going to want a heatwave-ready outfit that looks as good as it feels. I’m convinced Weekday’s versatile mini dress is the coolest option that doesn’t compromise on style either.
H&M
Linen-Blend Pull-On Trousers
Linen trousers are a summer staple, but if you’re tired of sheer white, H&M’s pull on pair come in six chic shades like this expensive-looking merlot. Bravo, H&M.
THE ROW
City Leather Flip Flops
Fans of The Row’s fisherman sandal and Ginza flatforms will love these sleek city flip flops too. How good is that shade of burgundy?
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