Pink isn’t right for January, with its sweetness and optimism. No, it feels much better suited to a month like May, teetering on the cusp of summer, a time of possibility. This is the received wisdom, right? A cursory look at the latest street style emerging from men’s fashion month would say, perhaps not.

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With a particularly dreary forecast in Milan, it fell to attendees to liven things up—a mission they took seriously with a “pop of pink”. Whether deployed in the form of a sweater, a pair of trousers or a shirt, the smallest hint of pastel, often worn otherwise with neutrals, wasn’t just a welcome respite but a styling tip worth stealing. The pigment in question, incidentally, isn’t bright or particularly in your face. Instead, a powdery shade that’s subtle, and easy to pair with basics like charcoal grey or chocolate brown, is what you’re aiming for.
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We should have predicted the return of pink after the latest women’s shows, in all honesty. At Chanel, a pink shirt was styled with a crimson mullet-hemmed skirt, the gradations specifically chosen to create a slightly “off” contrast. Meryll Rogge, meanwhile, went literal with her pop, sending out a skirt that was a) amusingly minuscule, b) satin and c) tickled pink.
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Whether on the catwalks or streets, however, one thing remains consistent. The amount of pink isn’t immersive but, instead, the merest gesture. One editor wore a checked pink shirt under a navy short-sleeved sweater, letting its lapels peek out as well as its arms. The memo? Wear pink, by all means, but please don’t overdo it.
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I inadvertently gave the pop of pink a test drive last week, pairing an oversized pink shirt with a sweater, trousers, coat and trainers, all in (you guessed it) black. And you know what? It was uplifting, if not discombobulating, to be wearing a shade that, usually, I’d reserve for the first signs of spring. Like a bunch of flowers, pink and perky, that reminds you there will be an end to winter, it’s guaranteed to put you in a more palatable mood this January.
Shop The Pop Of Pink
Elleme
Trousse Pebbled Leather Pink
A sliver of pastel at the shoulder will lift a sombre winter coat in two seconds flat.
Baum und Pferdgarten
Marla Shirt
A pink shirt, worn as part of an (almost) head-to-toe black outfit, will deliver punch.
Me+Em
Roll Trim Knit Vest
Me+Em’s fine-gauge vest has supreme layering potential. Pop it over a white shirt, under a black cardigan and, come late spring, team it with sharp tailored Bermudas.
Herbert Levine
Hidden Gem 95 Embellished Satin Sandals
Have you ever seen a more delectable shoe than Herbert Levine’s?
Swedish Stockings
Zoe Ribbed Tights
Pink hosiery sounds like a bad idea but, in the hands of Swedish Stockings, it becomes a tempting one.
Ganni
Pink Soft Wool Balaclava
A balaclava is one of the easiest ways to nail the pop of pink.
A V-neck cardigan, in the softest of pinks, will be a useful layering piece.
Arket
Single-Breasted Blazer
You might class a blazer as more than a “pop”, but, pare it back with charcoal grey separates, and it’ll still be a subtle yet statement-making approach to colour.
Bimba Y Lola
Pink Leather Mid-Heel Pump
This pump’s angular cone-shaped heel, as well as its colour of course, makes it a frontrunner for ultimate spring footwear.
A pink cashmere scarf wound around your neck, or looped around the shoulders, will edge any outfit towards a springtime mindset.
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