• Sat. Apr 20th, 2024

ERP vs. CRM | What Is the Difference?


Nov 3, 2023 #CRM, #Difference, #ERP

Pay special attention to the contract terms when reviewing pricing for Oracle ERP, especially regarding the minimum level or users and the cost for the initial build. User pricing is only one element for ERP; setup and development fees can quickly add up.



Technology growth continues to force businesses to evolve and maintain strong customer experiences. Consumers have more access to information quicker than ever before, but their needs to feel supported haven’t changed. What has changed immensely is a business’s ability to implement technology without sacrificing customer satisfaction.

Businesses operating with integrated ERP and CRM solutions have significant competitive advantages to those without. 

  • Proactive communications: ERP allows businesses to have real-time insights on inventory and sales transactions, enabling departments to execute proactive customer communications regarding speed bumps in the supply chain that will directly impact their orders.
  • Speeds up decision-making: Centralized data access between departments creates visibility which can reduce downtime for decision-making that would otherwise be dependent on another employee or subjected to human error. An example of this could be a unique refund request that was the result of a logistics issue.
  • Builds loyalty: ERP creates visibility into the customer’s financial habits. When deployed correctly, this data could help the sales team create special terms for low-risk customers that have meaningful impacts on ROI.

The key to maximizing the customer experience is internal discipline around using the data and insights generated from both ERP and CRM in a unified manner to make proactive, customer-centric decisions. When systems are centrally integrated and communicated to consumer-facing departments correctly, the result is unmatched.




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