The brand change will more closely align with sister companies Rocket Mortgage, Rocket Homes and Rocket Auto
DETROIT , July 19, 2022 /PRNewswire/ — Truebill, a leading personal finance app and part of Rocket Companies (NYSE: RKT), today announced it will officially change its name to Rocket Money in late August. More than simply a rebrand, the name will bring Truebill closer to the other businesses on the Rocket Companies platform and provide the opportunity for Rocket Money to better help consumers at various touchpoints throughout their financial lives.
“We have been able to help consumers save hundreds of millions of dollars as Truebill, now, as Rocket Money, our members will have easier access to home loans, real estate services, personal loans and more all through a closer connection with our sister companies,” said Haroon Mokhtarzada,” co-founder and CEO of Rocket Money.
Rocket Companies is focused on being the best at creating certainty in life’s most complex moments so its clients can live their dreams. Truebill, soon to be Rocket Money, builds a relationship with consumers by helping improve their financial lives. Beyond the core services of canceling subscriptions and creating budgets, Rocket Money will connect with the rest of the Rocket Platform, enhancing the consumer experience by offering the right products at the right time – from a new car to a new home or the ability to power their home with solar panels.
For an immediate benefit to clients on the Rocket platform, the company will provide a free premium account upgrade for all Truebill members who already have a home loan serviced by Rocket Mortgage. Going further, all of Rocket Mortgage’s 2.6 million serviced clients will receive a free premium Rocket Money account for the life of their loan. A premium account provides automated subscription cancellations, advanced budgeting, full credit reporting, smart savings accounts, net worth tracking and many more services.
To provide a streamlined connection to other Rocket services, Truebill recently added single sign-on capabilities. Consumers who are managing their financial lives with Truebill can use the same account they already have for Rocket Mortgage, Rocket Homes, Rocket Loans, Rocket Auto or Rocket Solar. Alternatively, those who are new to the Rocket ecosystem can create an account with Rocket Money, then use that same account across Rocket.
“During times of high inflation, the services Rocket Money provides become even more valuable to its members. The savings that consumers achieve when Rocket Money helps negotiate their bills or cancel recurring subscription fees can make a significant difference when every dollar counts,” said Jay Farner, Vice Chairman and CEO of Rocket Companies. “Additionally, the relationships we build and the insights we get through Rocket Money enable Rocket Companies to create bespoke experiences for our clients – ensuring we are offering the right products at the right time.”
Truebill was founded in 2015 by brothers Haroon, Yahya and Idris Mokhtarzada when they realized they were paying for subscriptions they were no longer using – and knew they couldn’t be the only ones with this problem. In the years since, the services offered expanded to become a full personal finance management tool.
The Truebill website and mobile app will change to Rocket Money in August. The new brand may start appearing in marketing, social media and other company messaging before the official change. In addition to the name, the rebrand will come with a refreshed design that aligns with other Rocket brands.
Continuing its rapid growth, Truebill increased its member base to 3.4 million users as of the first quarter of 2022 which is up 142% the from the first quarter of 2021. Among those 3.4 million members, 1.7 million are premium paying members – more than double the number from Q1 2021.
The company currently analyzes $80 billion in monthly transaction volume and has saved consumers more than $245 million since its founding.
Forward Looking Statements
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About Truebill / Rocket Money
Truebill is a leading personal finance app with the mission to empower people to live their best financial lives. The company offers its members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving their members a leg up on their financial journey. Members can manage subscriptions, lower their bills, build budgets and automatically set aside money to reach their savings goals. Truebill has saved members more than $245 million since its founding.
Truebill was acquired by Rocket Companies (NYSE: RKT) in December 2021 and will become Rocket Money in August 2022. The company is headquartered in Silver Spring, Maryland, and has an office in San Francisco. For more information, go to Truebill.com.
About Rocket Companies
Rocket Companies is a Detroit-based FinTech platform company consisting of personal finance and consumer technology brands including Rocket Mortgage, Rocket Homes, Amrock, Rocket Auto, Rocket Loans, Truebill, Lendesk, Edison Financial, Core Digital Media, Rocket Central and Rock Connections.
Since 1985, Rocket Companies has been obsessed with helping its clients achieve the American dream of home ownership and financial freedom. The Company offers industry-leading client experiences powered by its simple, fast and trusted digital solutions. Rocket Companies ranked #7 on Fortune’s list of the “100 Best Companies to Work For” in 2022, ranking in the top third of the list for 19 consecutive years. For more information, please visit RocketCompanies.com or the Investor Relations Website.
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