Published September 19, 2023
An integral part of efficiently managing one’s finances is distinctly knowing where it’s going. More than just keeping track, it’s paramount to gain a comprehensive understanding of how one’s cash is flowing. But from juggling income, controlling expenses, and tracking savings, to paying debts, personal finance management has fully become a full-time job in itself.
Renowned American author and personal finance adviser Ramit Sethi emphasized the importance of a well-organized personal productivity system to achieve efficient financial management: “In the end, managing your finances well is a lot like developing a strong personal productivity system: You keep track of everything without making it your full-time job; you set goals; you break them down into small bite-size tasks; you save yourself time by automating manual work; and you spend your time and brainpower focusing on the big picture,” he explained in his book, I Will Teach You To Be Rich.
From comprehensive tracking, setting clear goals, and investing in automation, to focusing on the big picture, mastering the art of personal finance management requires discipline, vigor, and energy to tame one’s sporadic cash flow.
The Sethi Principle in the FinTech Era
Now, the greater challenges come with the emergence of FinTech. While these innovative tools and platforms have introduced convenience and accessibility into the financial world, the fragmented nature of how they independently operate is an insurmountable barrier for people to gauge their financial health. For one, FinTech tools often operate in silos, collecting and storing financial data separately. For instance, one may have one app for budgeting, another for investing, and a different one for tracking expenses. Without a centralized hub to consolidate and analyze data, users may find it difficult to make informed financial decisions.
But as Ramit himself said, “You save yourself time by automating manual work.” Today, financial SaaS companies are combining Ramit’s principles with cutting-edge technologies that can empower users with the ability to control the steering wheel of their financial journey. This is the goal that Sequence is setting.
The team behind Sequence understands that managing money has always been a challenge. But the FinTech era has brought a new level of complexity that has made this task relatively impossible and painstakingly overwhelming – whether it’s directing money into clearing debt, long-term investments, and optimizing interest, or saving for rainy days.
As the world’s first financial router, the company’s goal is to offer users the ability to visualize their cash flow, establish smart routing rules, and exert control over the distribution of their finances across various accounts.
“You keep track of everything without making it your full-time job”
Ramit’s financial belief is to make financial management easy and effortless, saving people from getting burnt out, frustrated, or simply exhausted from constantly and manually following the paper trail of their cash flow. This is the gap that Sequence bridges: its platform allows users to have a comprehensive overview of their financial situation with a single glance. It brings together all of their connected platforms, including banks, apps, and credit cards, merging their financial information into one unified view.
Sequence has developed the solution to mobilize one’s finances in a way that makes sense. As the user takes the driver’s seat, they get to see what their money does and where it goes – including live updates on balances. This optimized process makes it easier to fully control how much of one’s income goes where. With the power of conditional logic, users can also implement IF statements that will be able to set rules to control their money with absolute precision.