There are many great CRMs available known for both small business and enterprise level implementation. A few notable examples include Salesforce, Oracle, HubSpot and Zoho CRM.
As one of the largest leaders in the CRM space, Salesforce has solutions for all sizes of businesses and specifically excels at the enterprise level. Some key features include robust third-party app integration capability, strong customization options and advanced technology features such as Einstein AI.
Limitations are commonly associated with the technical expertise needed for advanced customizations.
Oracle CX (customer experience) is a leading CRM solution that is differentiated in the market through a suite of solutions that “go above and beyond traditional CRM solutions. They are widely known for advanced features such as sales automation, deep customization options and embedded B2B and B2C capabilities to empower customer engagement.
As with Salesforce, Oracle has a technical barrier to entry that throttles a novice user’s ability to make customizations without the help of a subject matter expert.
Off the shelf, Zoho CRM is an easy-to-use platform that heavily appeals to small businesses due to customization options, affordable costs and ease of use with little to no technical expertise.
Limitations include a lack of flexibility for integrations or a level of sophistication needed to execute integrations due to the number of available add ons.
HubSpot is a leader in the CRM market, offering a suite of products available a la carte, providing a plug and play capability to match their system needs with company growth. Their free account stands as a great entry point for small businesses to begin trying a CRM for the first time.
The main limitation associated with HubSpot is the ease of use when setting up external integrations.
Comparing CRM Pricing